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You've tried it. SmartSweets. Sugar-free Haribo. Stevia gummies. They all promised "less sugar, real ingredients" and they all let you down. Here's why.
Every "better candy" before Rotten used the wrong sweetener chemistry. They had to choose between tastes weird or makes you feel weird. There was no third option.
Until allulose — a rare sugar found in figs, raisins, and jackfruit — became producible at scale. It tastes like sugar. It cooks like sugar. But your body doesn't process it like sugar.
That's why our PhD scientists spent 3 years and 200+ formulas getting this right. The mechanism didn't exist 5 years ago. That's the reason nothing else worked.
Don't take our word for it. Check the labels.
Three ingredients you've never heard of doing the work that sugar, dyes, and bitter stevia couldn't.
A naturally occurring sugar found in figs, raisins, and jackfruit. Tastes like sugar, cooks like sugar, but your body doesn't process it like sugar — meaning no spike, no crash, no insulin rollercoaster.
A prebiotic soluble fiber that feeds the good bacteria in your gut. It's where every gram of our 5–9g of prebiotic fiber comes from. Europe has used it for decades. America is finally catching up.
Spirulina for blue. Turmeric for yellow. Carrot juice for orange. Blackcurrant for purple. Pepper juice for red. The exact same ingredients European candy makers have used since the 1980s.
Made for the freaks, the label-readers, the recovering Trolli addicts, and the cool moms.
2,847 verified reviews. Average 4.9 stars.
Buy 2 8-packs, get 1 FREE. 24 bags of freakishly delicious. Free shipping over $35. 30-day guarantee — if you don't love it, we'll eat the bags ourselves.
One bag of Nerds Gummy Clusters has 22g of sugar and a list of artificial dyes that Europe banned 15 years ago.
One bag of Rotten has 9g of sugar, 5g of prebiotic fiber, and gets its color from spirulina, turmeric, carrot juice, and blackcurrant.
Three ingredients you've never heard of doing the work that sugar, dyes, and bitter stevia couldn't.
A naturally occurring sugar found in figs, raisins, and jackfruit. Tastes like sugar, cooks like sugar, but your body doesn't process it like sugar — meaning no spike, no crash, no insulin rollercoaster.
A prebiotic soluble fiber that feeds the good bacteria in your gut. It's where every gram of our 5–9g of prebiotic fiber comes from. Europe has used it for decades. America is finally catching up.
Spirulina for blue. Turmeric for yellow. Carrot juice for orange. Blackcurrant for purple. Pepper juice for red. The exact same ingredients European candy makers have used since the 1980s.
Made for the freaks, the label-readers, the recovering Trolli addicts, and the cool moms.
2,847 verified reviews. Average 4.9 stars.
Buy 2 8-packs, get 1 FREE. 24 bags of freakishly delicious. Free shipping over $35. 30-day guarantee — if you don't love it, we'll eat the bags ourselves.